NOIDA: The Yamuna Expressway Industrial Development Authority (YEIDA) on Friday held discussions with the Japan External Trade Organisation (JETRO) on investment opportunities linked to the proposed ‘Japanese City’ along the Yamuna Expressway.
Officials said the talks focused on attracting Japanese companies, identifying sector-wise investment potential, and drawing up a development roadmap for the planned industrial and residential hub. The proposed Japanese City is to be developed over nearly 395 hectares in Sector 5A of Yamuna City, close to the upcoming Noida International Airport.
The meeting was chaired by YEIDA CEO R.K. Singh and Suzuki Takashi, Chief Director General of JETRO India, and aimed at strengthening long-term institutional engagement with Japanese investors.
YEIDA officials said the authority plans to leverage the region’s growing multimodal connectivity — anchored by the airport and supported by expanding road and logistics infrastructure — to attract large Japanese manufacturing firms as well as small and medium enterprises.
In addition to the Japanese City proposal, YEIDA showcased investment opportunities across several upcoming sector-specific projects, including the Medical Devices Park, Film City, textile and apparel parks, and an electronics manufacturing cluster.
Noting that around 1,400 Japanese MSMEs are currently registered with JETRO and exploring manufacturing opportunities in India, Singh proposed setting up a dedicated Japanese MSME Park within the YEIDA area. The park would offer plug-and-play industrial infrastructure tailored to the needs of smaller firms.
Additional CEO Shailendra Bhatia said YEIDA presented a detailed blueprint of the Japanese City and discussed potential investment avenues with Japanese entrepreneurs. He added that the authority’s goal is to position the Yamuna Expressway region as a preferred destination for Japanese companies looking to expand their operations in India.
Suzuki Takashi and the JETRO delegation expressed strong interest in the proposal, describing the site as well-suited for expansion due to its connectivity, scale and long-term growth potential. They noted that several Japanese companies already operating in India are actively scouting for new locations, particularly in northern India, for their next phase of investment.
Both sides also discussed the possibility of signing a memorandum of understanding (MoU) to formalise cooperation and create a structured framework for facilitating Japanese investments in Uttar Pradesh.
