COPENHAGEN: Denmark’s largest construction company, Tscherning, has returned its entire fleet of Tesla vehicles, stating that the decision was driven by discomfort with Elon Musk’s political positions, according to a report by Electrek.
In a public statement, Tscherning clarified that the move was not due to dissatisfaction with Tesla’s cars, but rather a desire to distance the company from the values now associated with the brand’s high-profile CEO. “At Tscherning, we don’t just decide how we drive—but also who we drive with,” the company said. “While Tesla still makes good vehicles, Elon Musk’s political involvement and increasingly controversial statements have made it difficult for us to continue this association. We’ve decided to say: ‘Thank you for the ride.’”
The company emphasized that it no longer wishes to be linked to “the values and political direction that currently accompany the Tesla brand” and announced plans to transition to European-made electric vehicles instead.
This move reflects a broader trend in Europe, where Tesla is facing declining sales and reputational challenges, particularly in the corporate sector, which has traditionally been a strong source of demand for the EV maker. The report notes that Musk’s polarizing public persona has led some customers—and even entire companies—to offload their Teslas in favor of other brands.
Tscherning’s decision echoes that of European pharmacy giant Rossmann, which also replaced its Tesla fleet last year.
According to Electrek, Tesla’s sales in Europe remain weak, with Q2 figures mirroring Q1’s 40% year-over-year decline, despite the availability of the updated Model Y. In fact, both Q1 and Q2 of 2025 recorded the lowest quarterly sales in three years, raising concerns about the sustainability of Tesla’s operations in the region. Layoffs and showroom closures may be on the horizon, the report warns.
With more companies returning vehicles and individual owners opting to sell, the used Tesla market has become increasingly affordable, offering a potential entry point for new buyers—though one shadowed by broader uncertainty surrounding the brand.
