As part of Bunker Holding’s plan to streamline operations and better align regional teams, the intention is to fully absorb the Baseblue brand into existing Bunker Holding units, primarily KPI OceanConnect, during this financial year ending 30 April 2026.
The integration builds on steps taken earlier this year in Hong Kong, where Bunker Holding combined the Baseblue and KPI OceanConnect teams under the KPI OceanConnect brand to gain a larger market share and a stronger supply network.
Work is already underway to unite the Eastern Mediterranean teams by transferring Baseblue assets and employees into KPI OceanConnect. Bringing the teams together is expected to improve collaboration to optimize on the companies’ existing combined expertise with the purpose of strengthening the service offering for customers and suppliers.
“Streamlining our structure enables our teams to work as one and focus resources where they have the most impact. As an industry leader, we continuously strive to innovate and fully utilize all our strengths in a coordinated and optimal way,” says Anders Gronborg, Chief Commercial Officer of Bunker Holding.
Dorthe Bendtsen, CEO of KPI OceanConnect, will continue to lead KPI OceanConnect, supported by the existing regional management structure and local managers from both organizations. As part of this strategic reorganization, any existing Baseblue customer and supply agreements will be transferred to KPI OceanConnect on a like-for-like basis.
“I really look forward to bringing the teams together and further explore the many synergies. With the combined team, we are confident that our business partners will have access to an even stronger and more comprehensive platform of services and expertise. In the coming months we will focus on integrating teams, building a common culture, and expanding our operations in the East Med region,” says Dorthe Bendtsen.
Source: Bunker Holding
